I live at the intersection of Creative and Performance
I lead photography, video, and content operations — turning ideas into scalable systems that drive growth.
By combining customer insight, data, and experience, I help organizations turn visual communication into a competitive advantage. I partner with teams to develop the right strategy for marketing, recruitment, and e-commerce — creating work that connects with people and delivers measurable results.
I lead teams, direct productions, and build the processes that make great creative work sustainable. Working closely with cross-functional partners, I focus on clarity, alignment, and execution — ensuring ideas move smoothly from concept to launch.
And I believe great work should be enjoyable to make. Life’s too short for boring.
What People Are Saying:
“I was consistently impressed with his ability to inspire and motivate his team. He kept his team focused on business goals and delivered great quality work over and over again. I never once had to wonder if our photo needs were met, if our photo studio was operating smoothly, or if our assets were well managed.”
— Jeff Burchett, VP of Marketing and Brand
“Sam was a driving force in evolving how we told stories visually, always championing our brand with creativity and strategic thinking. As a leader, he held his team accountable and consistently brought out their best by leading through example.”
— Kyle Henning, Brand Director
“What set Sam apart was his ability to be a steadying force for our teams in balancing creativity with seamless execution - true partners in making sure that our work was strategic, efficient, and impactful. Whether it was aligning with marketing goals, collaborating with cross-functional teams, or optimizing our production pipeline, Sam always brought a thoughtful, solutions-oriented approach..”
— Casey Lance, Director of Project Management
Imagery
My work spans photography, video, and integrated campaigns — built to support brand, growth, and operational efficiency. Every project reflects a balance of creative ambition, practical execution, and measurable impact.
Lifestyle Imagery
Lifestyle imagery built to feel human, intentional, and on-brand — supporting campaigns, storytelling, and real-world connection.
Product Imagery
Product imagery created for consistency, speed, and performance — supporting e-commerce, marketing, and scalable content systems.
Key Message Imagery
Visual storytelling designed to communicate who you are, how you work, and what you stand for. This includes highlighting your people, your process, and your culture — helping put real faces and real meaning behind the brand and strengthening connection with customers and candidates alike.
Television and Video
End-to-end video production designed to create a unified brand experience across channels. By extending high-impact work from linear and connected TV into paid social, email, and digital platforms, I help maximize production investment while strengthening brand consistency.
About
me as a human
I love chips that are designed to taste like something else. I’m a huge fan of gravity and two-wheeled machines. I’m fascinated by the intersection of art and science, and I appreciate great lighting more than most people probably should.
Curiosity, craft, and a healthy sense of humor tend to guide both my work and how I collaborate with others.