I live at the intersection of Creative and Performance
By understanding the customers and their needs and wants, using data and analytics, and by having the right experience, I can help any company achieve its business goals by strategizing the right visual communications. Whether it's marketing campaigns, talent recruitment, or e-commerce, I have the Creative skills to elevate your messaging and communications for real impact with measurable results.
I direct the teams, run the productions, manage the processes. I work with cross-functional teams to build the strategy and processes that lead to success. I understand that I am part of the equation to drive results, and love to collaborate to find a unified direction.
And I like to keep it fun and entertaining. Life is too short for boring.
What People Are Saying:
“I was consistently impressed with his ability to inspire and motivate his team. He kept his team focused on business goals and delivered great quality work over and over again. I never once had to wonder if our photo needs were met, if our photo studio was operating smoothly, or if our assets were well managed.”
— Jeff Burchett, VP of Marketing and Brand
“Sam was a driving force in evolving how we told stories visually, always championing our brand with creativity and strategic thinking. As a leader, he held his team accountable and consistently brought out their best by leading through example.”
— Kyle Henning, Brand Director
“What set Sam apart was his ability to be a steadying force for our teams in balancing creativity with seamless execution - true partners in making sure that our work was strategic, efficient, and impactful. Whether it was aligning with marketing goals, collaborating with cross-functional teams, or optimizing our production pipeline, Sam always brought a thoughtful, solutions-oriented approach..”
— Casey Lance, Director of Project Management
Imagery
I created these visuals that tell the stories of Custom Ink, designed for maximum impact and versatility. These images are strategically used across all marketing channels and physical locations, including retail spaces, production facilities, public relations campaigns, and human resources initiatives.
Lifestyle Imagery
The images that get your customers to see themselves using your products or services and interacting with your Brand.
Product Imagery
From styles to colors to breadth of offering, these images communicate a broad range of messages to the customer about the product
Key Message Imagery
The images that talk about your services, or you as a company. This includes the people that make up your community, the processes that you use to make the magic happen, or even just to put some faces behind the Brand name.
Television and Video
TV and video production allows me to create a unified brand experience across all your marketing channels. By leveraging the same high-quality visuals from high-impact platforms like Linear and Connected TV, I ensure your brand message resonates consistently as it extends to paid social media and email marketing. This approach maximizes the value of your production investment while strengthening your brand identity.
About
me as a human
I love chips that are designed to taste like something else. I’m a huge fan of gravity and two wheeled machines. I love the intersection of art and science, and appreciate great lighting more than most.